Knack Snacks
Bright.Blue

Knack in the gym.
Sold from the machine.

A physical guest SKU. The bag is in the coil. The member sees it on the screen and buys it on the spot.

2 SKUs 8 weeks 50 · 100 · 200 £10 a week per SKU

Why Knack

Bright.Blue

A 34g bag, where people are already training.

Protein they can eat between sets

Dark chocolate is 13g protein. Milk chocolate is 14g. The range is 12–14g a bag, on tryknacksnacks.com. Net weight 34g.

A treat that fits a gym

Knack’s own line: half the sugar of a malt ball, real cocoa, vegetarian, gluten-free. Dark chocolate is 6g sugar and 155 kcal a bag.

Stocked, not just advertised

A guest SKU sits in the machine. Shoppers see it, then buy it. Bright.Blue lists it on the screen. Knack supplies the product.

Knack Snacks dark chocolate crunchy protein balls, 34g

Guest SKU · physical

Bright.Blue

Two SKUs. Three ways to start.

List rate

50 machines

£12,000
8 weeks · 2 SKUs · ex VAT
Dark chocolateMilk chocolate
  • Dark + milk · £10 × 8 × 50 × 2£8,000
  • Media, once · £10 × 8 × 50£4,000
  • Screen, banners, pop-up, product pageOn
8% off

100 machines

£22,080
8 weeks · 2 SKUs · ex VAT
Dark chocolateMilk chocolate
  • Dark + milk · £9.20 × 8 × 100 × 2£14,720
  • Media, once · £9.20 × 8 × 100£7,360
  • Screen, banners, pop-up, product pageOn
16% off

200 machines

£40,320
8 weeks · 2 SKUs · ex VAT
Dark chocolateMilk chocolate
  • Dark + milk · £8.40 × 8 × 200 × 2£26,880
  • Media, once · £8.40 × 8 × 200£13,440
  • Screen, banners, pop-up, product pageOn

Knack on the screen · dark and milk

Bright.Blue

Knack, on every placement.

Knack on the main screen
Idle loop DOOH · main screen
Knack home banner
Home screen Home banner
Knack category banner
Category Category banner
Knack promotional pop-up
Journey Promotional pop-up
Knack product details
Conversion Product details

What you are buying

Bright.Blue

Dark and milk. Both in every option.

The two SKUs

Dark chocolate · 13g protein
Milk chocolate · 14g protein

£10 a week at 50 machines. 8% off at 100, so £9.20. 16% off at 200, so £8.40. With the media, that is £12,000, £22,080 and £40,320. Knack’s own box of 10 is listed at £45, or £30 on subscribe. The price on the machine is Knack’s.

In the 8 weeks

  • The slot for both SKUs, on 50, 100 or 200 machines.
  • The listing on the screen, so the bag can be bought on the spot.
  • The media: 10-second screen, home banner, category banner, pop-up, product page.
  • Knack supplies the stock. Bright.Blue traffics the screens.

Next step

50, 100 or 200.
Dark and milk.

£12,000, £22,080 or £40,320. Eight weeks, both SKUs, media included. 8% off at 100 machines, 16% off at 200. We list it. You fill it.

Reply with the scale
Adam Smith
Bright.Blue
adam.smith@bright.blue
Knack Snacks milk chocolate crunchy protein balls
1 / 5 Guest listing